Understanding your numbers
Reading the Profit page (and Profit ROAS)
4 min read
The formula
Net profit = revenue − COGS − shipping − payment fees − VAT − COD-failure cost − monthly ops − ad spend. Every line comes from the costs you configured plus your synced ad accounts.
Profit ROAS vs reported ROAS
Ad platforms report revenue ÷ spend. Vertex shows net profit ÷ spend next to it. A campaign with 4× reported ROAS can be 0.4× on profit — that's the difference between scaling a winner and scaling a loss.
Why did profit change?
The cause-decomposition card compares the period with the previous one and ranks the drivers (ad spend up, COGS down…). Growth+ plans also get recommended actions with evidence.
Related guides
Configure your store costs
Every cost field explained — this is what turns revenue into TRUE profit.
Profit alerts on WhatsApp
Get a WhatsApp message the moment margin, profit or ad spend crosses your threshold.
Attribution & the confidence score
How Vertex decides which channel gets credit for a sale — and how sure it is.