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Understanding your numbers
Attribution & the confidence score
3 min read
How a sale is attributed
The pixel ties storefront sessions to a visitor ID. When an order arrives it's matched to that visitor's touches (UTMs, click IDs, links), producing first-click and last-click attribution per order.
The confidence score
Every attributed order carries High / Medium / Low confidence based on how it was matched (visitor match, click ID, UTM, time since touch). Tools that claim 100% accuracy aren't measuring it — we show you ours.