Setup

Install the tracking pixel

2 min read

What it does

The Vertex pixel records visitor sessions on your storefront (UTM parameters, click IDs, referrer). When an order is placed, it's stitched to the visitor's journey — this powers attribution, journeys, the paid-vs-organic split, and per-campaign sales.

How to install

1Settings → Integrations → your store card → Install pixel.
2For Salla stores the snippet is injected automatically after approval.
3The store card shows 'Pixel installed' once events start flowing.

Related guides

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How Vertex decides which channel gets credit for a sale — and how sure it is.

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