Setup

Connect Meta, TikTok, Snapchat & Google ads

3 min read

How to connect

1Go to Ad Platforms in the sidebar (or Settings → Integrations).
2Pick a platform, sign in, and choose the ad account.
3Spend, campaigns, ads and creatives sync every 2 hours.

Why connect ads

Connected ad spend feeds Profit ROAS (net profit ÷ ad spend) — the honest version of the ROAS your ad manager shows. It also enables the spend alerts, the daily digest's ad numbers, and automatic drastic-change detection.

Related guides

Reading the Profit page (and Profit ROAS)

The full P&L formula, and why Profit ROAS beats the ROAS your ad platform reports.

Automatic ad change detection

Vertex watches your ads and tells you when something changes drastically — no thresholds needed.