Automatic ad change detection

What it catches

1. 1Spend spikes or drops vs your 7-day average (per platform and per campaign).
2. 2ROAS collapse on a campaign that used to perform.
3. 3A steady campaign that suddenly stopped spending.
4. 4A brand-new campaign spending heavily on day one.

Tuning it

In Settings → Profit Alerts → Ad Change Detection: enable it, set the sensitivity (minimum % change that counts as drastic — lower means more alerts) and the daily-spend noise floor. Findings arrive as one combined WhatsApp/email message each morning, after the overnight ad sync.